Television Executive Susanna Dinnage is set to become one of sport’s most powerful women, taking over the role of the Premier League’s Chief Executive from the start of 2019.
For as long as the Premier League has existed, there have been no 3pm kickoffs shown on television. But while many football fans take this for granted, many remain unaware of its origin.
The NFL continues to go from strength to strength, with the NFL London Games 2018 proving a hit throughout the Capital as audiences worldwide tune in to catch the action.
Consumers look to follow their favourite football teams’ every move, leading to a dramatic increase in second screen consumerism and a relatively new focus in the Premier League; the football app.
Premier League club Tottenham Hotspur have yet to sell the naming rights to their new stadium, creating a huge commercial opportunity ahead of their move later this season.
British-based manufacturer of luxury motor yachts and nautical-themed clothing line, Sunseeker International are using the World Cup to boost their presence globally.
The World Cup has become known as one of the biggest opportunities for brands to boost awareness and business, and this World Cup year is no different.
Online retailer, and most recently, streaming service, Amazon will exclusively livestream 20 Premier League matches every season from the beginning of the 2019/20 season.
t’s been an eventful end to the season in women’s football as two Premier League clubs have made ground-breaking progress, securing their place in top-tier leagues.
The NBA has reported a 31% rise in sponsorship spending on the league and its 30 teams, collecting a record-breaking $1.12billion in the 2017-18 season.