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04Dec
Messi Remains At Camp Nou
It’s been a huge few weeks for Lionel Messi, being presented with his fourth European Golden Shoe and signing the renewal of his contract at FC Barcelona.
04Dec
West Bromwich Albion Takes Growth In Asia To New Heights
As the popularity of football soars throughout Asia, West Bromwich Albion prepare to grow their presence greatly through the construction of up to six ‘soccer towns’ across China.
23Nov
Football Advertising Doesn’t Finish With Full Time!
Marketing strategies often rely on the use of traditional channels, but the drawback is that it can be expensive to cover all conventional channels, whereas sports advertising can reach across all platforms. One of the big advantages to football advertising is the exposure the games receive. Unlike traditional marketing.
21Nov
La Liga Reaches New Heights In Asia
Keen to boost the visibility and profile of Spanish sports around the world, La Liga held the first event of its kind at the Hysan Place, Causeway Bay.
20Nov
Eddie Nketiah: Arsenal’s Next Young Marketable Athlete?
Arsenal’s 18-year-old striker Eddie Nketiah hit headlines after scoring an unexpected brace on his home debut, leaving many asking whether the young Gunner could become one of the club’s most marketable young athletes.
17Nov
Sporting Memories Network Make Their Debut
Project11 are excited to announce that this weekend will mark the beginning of Sporting Memories Network’s EPL perimeter advertising campaign.
14Nov
Man City: A Record-Breaking Season
There may have been an international break this weekend, but Premier League (EPL) club Manchester City seem to be more active than ever.
27Oct
Shirt Sleeve Sponsorship
The start of the 2017/18 season marked the first season Premier League clubs were able to earn additional revenue through a secondary sponsor on their shirt sleeves.
27Oct
Insights From An Intern
Project11 are always on the lookout to give young talent opportunities within the sports marketing industry. Recently, we had the pleasure of being joined by Marc Crown, doing a placement during a break from university. Aiming to gain experience in a number of fields, Marc worked in every department.
25Oct
Streaming Platforms Make A Move On Football Clubs
Could streaming platforms become the go-to for documentaries on football clubs?
18Oct
Tapping Into The Values Of Football
A key element to every sports brand is its core values. These are the principles that define the game and instil a culture and character to the sport and those associated with it.
18Oct
How Can Football Advertising Improve Brand Awareness?
One of the main priorities for marketing managers is to maintain and increase brand awareness. Companies who fail at effectively managing their brand reach and impact often lack credibility, have limited market share, and struggle to hit sales targets.
18Oct
Football Advertising Doesn’t Finish With Full Time!
Marketing strategies often rely on the use of traditional channels, but the drawback is that it can be expensive to cover all conventional channels, whereas sports advertising can reach across all platforms.
18Oct
History of Perimeter Advertising
The first sign of commercialisation in football appeared in the early 1900s, when popular domestic brands started to promote themselves at major stadiums in England.
18Oct
Establishing a Brand Through Football
When you think of football, particular clubs and players will stand out for you. But why these particular names?
18Oct
Connecting With Audiences Through Football Advertising
Many marketers strive to make positive connections with their consumers but remain content with various traditional strategies. Brands find it hard to get their message to resonate with consumers, which can be down to a number of different reasons.
