As the popularity of football soars throughout Asia, West Bromwich Albion prepare to grow their presence greatly through the construction of up to six ‘soccer towns’ across China.
Marketing strategies often rely on the use of traditional channels, but the drawback is that it can be expensive to cover all conventional channels, whereas sports advertising can reach across all platforms. One of the big advantages to football advertising is the exposure the games receive. Unlike traditional marketing.
Arsenal’s 18-year-old striker Eddie Nketiah hit headlines after scoring an unexpected brace on his home debut, leaving many asking whether the young Gunner could become one of the club’s most marketable young athletes.
Project11 are always on the lookout to give young talent opportunities within the sports marketing industry. Recently, we had the pleasure of being joined by Marc Crown, doing a placement during a break from university. Aiming to gain experience in a number of fields, Marc worked in every department.
A key element to every sports brand is its core values. These are the principles that define the game and instil a culture and character to the sport and those associated with it.
One of the main priorities for marketing managers is to maintain and increase brand awareness. Companies who fail at effectively managing their brand reach and impact often lack credibility, have limited market share, and struggle to hit sales targets.
Marketing strategies often rely on the use of traditional channels, but the drawback is that it can be expensive to cover all conventional channels, whereas sports advertising can reach across all platforms.
Many marketers strive to make positive connections with their consumers but remain content with various traditional strategies. Brands find it hard to get their message to resonate with consumers, which can be down to a number of different reasons.