Everton Football Club made history when they faced Newcastle United, introducing the world’s first ‘virtual matchday mascot’ and giving a sick child the ultimate match day experience.
Premier League 2017/18 Champions, Manchester City, have launched a campaign in partnership with their Official Website Design Partner, Wix.
Arsene Wenger announced today that he would be stepping down as manager of Arsenal at the end of the season, putting an end to his 22-year reign at the club, despite having another year on his contract.
Tottenham Hotspur have announced Musco Lighting as the club’s Official Stadium Field of Play Lighting Supplier in a move which will drastically increase brand awareness for the lighting solutions company.
Former Premier League title sponsor Barclays have signed with the 2017/18 Premier League champions, Manchester City, as Official Banking and Credit Card Tour Partner.
Social media giant Facebook has agreed a deal with the MLB to stream 25 weekly games. Having previously unveiled Facebook Sports Stadium, this move builds on original ideas to add video content and create an entirely new user experience. The MLB’s first digital-only distribution, this will see the games.
Manchester City announced the signing of a multi-year partnership with dating app, Tinder. Taking to the skies, a blimp was released over Manchester, boldly introducing the #PerfectMatch hashtag which will prove a pivotal part of the promotion. This announcement took place ahead of the weekend’s clash between rivals Manchester.
As the Premier League season progresses, almost half of the league have a large-scale relegation battle on their hands. Fans are eagerly following the action as very few points separate the bottom 10, and teams go head-to-head to remain in the prestigious league into the 2018-19 season.
As the lead-up to this year’s Women’s FA Cup Final picks up pace, excitement continues to surround the tournament as Wembley prepares to break last year’s record attendance.
YouTube and Los Angeles Football Club (LAFC) have signed what has been called “the first partnership of its kind in North American professional sports”, enabling fans of LAFC to view matches via live streams as well as seeing the YouTube brand’s presence increase enormously.
This month saw the Philadelphia Eagles claim their first ever Super Bowl victory as they beat the New England Patriots 41-33. Only one year after the Patriots’ comeback victory against the Atlanta Falcons, the Patriots took the lead for the first time in the fourth quarter after trailing for.
David Beckham is set to bring a Major League Soccer (MLS) franchise to Miami, making the football superstar the first former MLS player to own a team in the league.
European football clubs continue to prove their dominance in world sport, showing rapid growth on social media and continuing to stay ahead of competitors. With the amount of interaction between fans and their favourite sporting teams consistently growing, this number is expected to rise drastically in coming years.
Virtual reality continues to go from strength to strength in the world of sport as Star India, the media rights holder of the Indian Premier League (IPL) announces its latest development.
As the popularity of football soars throughout Asia, West Bromwich Albion prepare to grow their presence greatly through the construction of up to six ‘soccer towns’ across China.
Marketing strategies often rely on the use of traditional channels, but the drawback is that it can be expensive to cover all conventional channels, whereas sports advertising can reach across all platforms. One of the big advantages to football advertising is the exposure the games receive. Unlike traditional marketing.