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End of an Era… #WengerOut
20Apr

End of an Era… #WengerOut

Arsene Wenger announced today that he would be stepping down as manager of Arsenal at the end of the season, putting an end to his 22-year reign at the club, despite having another year on his contract.
Musco Light Up Spurs’ New Stadium
17Apr

Musco Light Up Spurs’ New Stadium

Tottenham Hotspur have announced Musco Lighting as the club’s Official Stadium Field of Play Lighting Supplier in a move which will drastically increase brand awareness for the lighting solutions company.
12Apr

Facebook Watch Prepares To Live Stream MLB games

Social media giant Facebook has agreed a deal with the MLB to stream 25 weekly games. Having previously unveiled Facebook Sports Stadium, this move builds on original ideas to add video content and create an entirely new user experience. The MLB’s first digital-only distribution, this will see the games.
12Apr

Tinder And Man City Create Sky-Blue Partnership

Manchester City announced the signing of a multi-year partnership with dating app, Tinder. Taking to the skies, a blimp was released over Manchester, boldly introducing the #PerfectMatch hashtag which will prove a pivotal part of the promotion. This announcement took place ahead of the weekend’s clash between rivals Manchester.
YouTube Leads The Way In Sports Streaming
21Feb

YouTube Leads The Way In Sports Streaming

YouTube and Los Angeles Football Club (LAFC) have signed what has been called “the first partnership of its kind in North American professional sports”, enabling fans of LAFC to view matches via live streams as well as seeing the YouTube brand’s presence increase enormously.
Broadcasters Benefit From Eagles’ First Super Bowl Win
20Feb

Broadcasters Benefit From Eagles’ First Super Bowl Win

This month saw the Philadelphia Eagles claim their first ever Super Bowl victory as they beat the New England Patriots 41-33. Only one year after the Patriots’ comeback victory against the Atlanta Falcons, the Patriots took the lead for the first time in the fourth quarter after trailing for.
European Football Clubs Continue Global Dominance Online
07Feb

European Football Clubs Continue Global Dominance Online

European football clubs continue to prove their dominance in world sport, showing rapid growth on social media and continuing to stay ahead of competitors. With the amount of interaction between fans and their favourite sporting teams consistently growing, this number is expected to rise drastically in coming years.
Messi Remains At Camp Nou
04Dec

Messi Remains At Camp Nou

It’s been a huge few weeks for Lionel Messi, being presented with his fourth European Golden Shoe and signing the renewal of his contract at FC Barcelona.