22May
Adidas Continue Growth Alongside China’s Ministry Of Education
Adidas have launched a new initiative to send China’s most talented young footballers to training camps at FC Bayern Munich.
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22May
Barcelona‘s Almost Unbeaten Season
Barcelona were defeated on the edge of becoming the first La Liga team in history to go an entire season unbeaten since 1932; an achievement now far more impressive, as a campaign lasted only 18 games when Madrid previously managed the feat.
15May
Data Analytics Powerhouse Joins Forces With MMA Promotion
Asian Mixed Martial Arts promotion the One Championship and data analytics company Nielsen have joined forces in a bid to tackle the driving factors behind Asia’s rapid growth within sports.
11May
Matchroom Announce Biggest Streaming Deal In Boxing
Matchroom Boxing have announced a ground-breaking $1billion deal set to run over 8 years. The news sent sports fans into a frenzy in anticipation of the 16 live shows which will be broadcast per year across America with Perform Group’s platform DAZN, in a business move which has never.
30Apr
Everton Make History With First ‘Virtual Matchday Mascot’
Everton Football Club made history when they faced Newcastle United, introducing the world’s first ‘virtual matchday mascot’ and giving a sick child the ultimate match day experience.
30Apr
Championship: Down To The Wire
All eyes are on the Championship this weekend as the season boils down to the last fixtures of the 2017/18 campaign.
24Apr
Premier League Beats Record Revenue
The Premier League continues to go from strength to strength as clubs return to profit, reporting record revenues of £4.5billion through the 2016-17 season.
24Apr
London Marathon: A History Of Sports Marketing
The London Marathon course travelled past Project11 HQ at the weekend, with spectators lining the streets to support those taking part in the event.
24Apr
Wix And Man City Give Businesses The Opportunity Of A Lifetime
Premier League 2017/18 Champions, Manchester City, have launched a campaign in partnership with their Official Website Design Partner, Wix.
20Apr
End of an Era… #WengerOut
Arsene Wenger announced today that he would be stepping down as manager of Arsenal at the end of the season, putting an end to his 22-year reign at the club, despite having another year on his contract.
17Apr
Musco Light Up Spurs’ New Stadium
Tottenham Hotspur have announced Musco Lighting as the club’s Official Stadium Field of Play Lighting Supplier in a move which will drastically increase brand awareness for the lighting solutions company.
17Apr
Barclays Sign With Manchester City To Boost Presence In USA
Former Premier League title sponsor Barclays have signed with the 2017/18 Premier League champions, Manchester City, as Official Banking and Credit Card Tour Partner.
12Apr
Facebook Watch Prepares To Live Stream MLB games
Social media giant Facebook has agreed a deal with the MLB to stream 25 weekly games. Having previously unveiled Facebook Sports Stadium, this move builds on original ideas to add video content and create an entirely new user experience. The MLB’s first digital-only distribution, this will see the games.
12Apr
Tinder And Man City Create Sky-Blue Partnership
Manchester City announced the signing of a multi-year partnership with dating app, Tinder. Taking to the skies, a blimp was released over Manchester, boldly introducing the #PerfectMatch hashtag which will prove a pivotal part of the promotion. This announcement took place ahead of the weekend’s clash between rivals Manchester.
28Mar
MLS To Broadcast Games On Twitter
The MLS have announced their acquisition of rights to broadcast Major League Soccer on social media platform, Twitter.
19Mar
Project11 Showcase Supponor’s DBR At Betting On Football
Project11 displayed how effective Supponor’s DBR technology works in LaLiga matches.
14Mar
La Liga Steps Up eSports Game
La Liga has stepped further into the world of eSports as part of the league’s new ‘It is not football, it’s La Liga’ campaign.
14Mar
Conor McGregor… King Of Endorsements
MMA icon Conor McGregor has added to his lengthy list of well-known endorsements with the addition of fast food chain Burger King.
13Mar
Premier League Prepares For The Closest Relegation Battle In History
As the Premier League season progresses, almost half of the league have a large-scale relegation battle on their hands. Fans are eagerly following the action as very few points separate the bottom 10, and teams go head-to-head to remain in the prestigious league into the 2018-19 season.
08Mar
Women’s FA Cup Final Looks To Break Attendance Records
As the lead-up to this year’s Women’s FA Cup Final picks up pace, excitement continues to surround the tournament as Wembley prepares to break last year’s record attendance.
21Feb
YouTube Leads The Way In Sports Streaming
YouTube and Los Angeles Football Club (LAFC) have signed what has been called “the first partnership of its kind in North American professional sports”, enabling fans of LAFC to view matches via live streams as well as seeing the YouTube brand’s presence increase enormously.
20Feb
Broadcasters Benefit From Eagles’ First Super Bowl Win
This month saw the Philadelphia Eagles claim their first ever Super Bowl victory as they beat the New England Patriots 41-33. Only one year after the Patriots’ comeback victory against the Atlanta Falcons, the Patriots took the lead for the first time in the fourth quarter after trailing for.
15Feb
Swansea Wear Commemorative Shirts To Celebrate The Chinese New Year
Swansea became the first Premier League club to wear commemorative shirts in celebration of the Chinese New Year.
08Feb
David Beckham Steps Up Plans For Miami MLS Franchise
David Beckham is set to bring a Major League Soccer (MLS) franchise to Miami, making the football superstar the first former MLS player to own a team in the league.
07Feb
European Football Clubs Continue Global Dominance Online
European football clubs continue to prove their dominance in world sport, showing rapid growth on social media and continuing to stay ahead of competitors. With the amount of interaction between fans and their favourite sporting teams consistently growing, this number is expected to rise drastically in coming years.
05Feb
Virtual Reality Excites IPL Fans
Virtual reality continues to go from strength to strength in the world of sport as Star India, the media rights holder of the Indian Premier League (IPL) announces its latest development.
30Jan
NFL Announces 2018 London Games
The NFL has announced the first two American football teams set to play in Tottenham Hotspur’s world-class new home on Sunday, 14 October.
29Dec
Top Five Project11 Moments Of 2017
As we reach the end of Project11’s biggest year yet, the Project11 office voted on their favourite moments of 2017.
