21Jun

Project11 Limited Announces Licensing Agreement with P11 EMEA Limited

Project11 Limited, a leading sports marketing agency, is thrilled to announce a strategic licensing agreement on an exclusive basis globally with P11 EMEA, also known as P11 Group. This agreement grants P11 Group the exclusive rights globally to utilise Project11 Limited’s intellectual property, brand name, access to rights, industry connections, and client access.

2023 F1 Calendar Announced.jpg
22Sep

2023 F1 Calendar Announced

The 2023 season will see F1 host 24 Grand Prix races for the first time ever! The newly announced calendar sees a debut Grand Prix in Las Vegas and returning races in China and Qatar. The season starts with the Bahrain GP on March 5 and finishes in Abu Dhabi on November 26. https://twitter.com/F1/status/1572253149460664324 Although [...]
Fairplay-and-Eoin-Morgan
25Aug

Fairplay announce Eoin Morgan as its new global brand ambassador

Fairplay / Fairplaynews announced its partnership with legendary England World Cup winning Captain Eoin Morgan as its new global brand ambassador today. Morgan – one of England’s greatest ever white ball cricketers will work with Fairplay / Fairplaynews as it continues to expand its global marketing efforts. Across the multi-year partnership brokered by Project 11, [...]
Melbet and Du Plessis
01Jun

MELBET Partners with Faf du Plessis Through Project11

MELBET has today announced a partnership with legendary South African cricketer Faf du Plessis as it's new global brand ambassador. Considered one of the great South African players of all time, du Plessis, the former South African captain, will support MELBET as it accelerates its marketing efforts internationally. Across the multi-year partnership brokered by Project [...]
Fetch.ai and Alex Albon
19Mar

Fetch.ai partners with Alex Albon for 2022 Formula 1 Season

Artificial Intelligence and Machine Learning based blockchain platform, Fetch.ai, is delighted to announce a new partnership with Alex Albon for the 2022 Formula 1 season. Based in the UK, Fetch.ai partners the Thai Formula 1 driver on the eve of the 2022 World Championship which kicks off this weekend with the season-opening Bahrain Grand Prix. [...]
10Mar

Vauld partners with Alfa Romeo F1 Team ORLEN Through Project11

Alfa Romeo F1 Team ORLEN will continue its expansion in the world of decentralised finance as it teams up with cryptocurrency lending platform & Project11 long term client, Vauld. Offering high yields, easy diversification, and automatic wealth creation, Singapore-based Vauld makes it easier than ever to bank on the blockchain through an array of advanced [...]
01Apr

Armor All® Announces Jenson Button As First Global Brand Ambassador

Partnership with Formula 1 Racing Legend as Part of Broader International Marketing Effort to Expand Armor All® Brand Presence Around the World ST. LOUIS, March 31, 2021 /PRNewswire/ -- Armor All®, a leading brand in high quality auto care products for every car owner, today named Jenson Button as the brand's first-ever global brand ambassador.  Button, the 2009 Formula [...]
Traditional Sports Turning To Esports During COVID-19 Lockdown
27Mar

Traditional Sports Turning To Esports During COVID-19 Lockdown

With the current world pandemic all sporting events have grinded to a halt, leaving thousands of sports fans somewhat lost and heart broken. However, in this sporting silence, online content consumption has sky-rocketed with many people turning to Esports. As such, traditional sports have stepped up their efforts in this space to continue engaging with [...]
08Jan

Digital overlay advertising at Real Madrid home matches with IMG and Project11 exclusively

We have teamed up with IMG to deliver Digital Overlay Advertising at Real Madrid home matches. Spanish football club Real Madrid has signed up the IMG agency on an exclusive basis to sell the club’s digital overlay advertising on perimeter boards at the Santiago Bernabéu stadium. The multi-year deal with the Endeavor-owned agency starts this [...]