In May 2018 Arsenal signed a £30m deal with Visit Rwanda as their official Tourism Partner and first shirt sleeve sponsor. The three-year partnership, known to be one of the biggest sleeve sponsorship deals in Premier League history, divided opinions when it was announced. Many questioned the intentions of Rwanda’s President Paul Kagame, a committed […]

Voice search is increasingly becoming a part of everyday life, giving brands major opportunities to win the hearts and minds of their consumers. Just as smartphones and social media have become permanent fixtures in the digital world, so too will voice search. According to comScore, 50 percent of all searches will be voice searches by […]

Perimeter advertising captures the audience’s attention, putting brands in sporting moments which make history. This creates a positive relationship between viewers and the companies advertised, and in turn increases the likelihood of those viewers becoming loyal customers. But how can you use perimeter advertising to meet objectives? A successful advert is needed to ensure that […]