21Jun

Project11 Limited Announces Licensing Agreement with P11 EMEA Limited

Project11 Limited, a leading sports marketing agency, is thrilled to announce a strategic licensing agreement on an exclusive basis globally with P11 EMEA, also known as P11 Group. This agreement grants P11 Group the exclusive rights globally to utilise Project11 Limited’s intellectual property, brand name, access to rights, industry connections, and client access.

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01Apr

Armor All® Announces Jenson Button As First Global Brand Ambassador


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Partnership with Formula 1 Racing Legend as Part of Broader International Marketing Effort to Expand Armor All® Brand Presence Around the World ST. LOUIS, March 31, 2021 /PRNewswire/ -- Armor All®, a leading brand in high quality auto care products for every car owner, today named Jenson Button as the brand's first-ever global brand ambassador.  Button, the 2009 Formula [...]
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08Jan

Digital overlay advertising at Real Madrid home matches with IMG and Project11 exclusively


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We have teamed up with IMG to deliver Digital Overlay Advertising at Real Madrid home matches. Spanish football club Real Madrid has signed up the IMG agency on an exclusive basis to sell the club’s digital overlay advertising on perimeter boards at the Santiago Bernabéu stadium. The multi-year deal with the Endeavor-owned agency starts this [...]
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30Aug

EPL advertising delivers £36M in ROI for Visit Rwanda brand


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In May 2018 Arsenal signed a £30m deal with Visit Rwanda as their official Tourism Partner and first shirt sleeve sponsor. The three-year partnership, known to be one of the biggest sleeve sponsorship deals in Premier League history, divided opinions when it was announced. Many questioned the intentions of Rwanda’s President Paul Kagame, a committed [...]
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25Jul

What is emotional marketing and how can you incorporate it into your advertising?


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Many brands continuously raise expectations around efficiency, accessibility and convenience, but fail to create long term loyalty from customers. Emotional marketing enables them to form engaging, meaningful connections that humanize the brand and establish deeper relationships that set the business apart in such an over-saturated market. Advertising in this way resonates with customers, leaving lasting [...]
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02Jul

Digital vs Traditional Marketing: Which channel is most effective?


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It is extremely important for brands to make the most out of their marketing budget and ensure that the benefits of a campaign outweigh the costs. But reaching the correct decision isn’t always easy when faced with so many different forms of advertising methods. The use of mediums like newspaper ads, direct mail and billboards [...]
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02Jul

How to get the most out of working with influencers


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Influencer marketing has grown in popularity over recent years, with many claiming it as an effective way to boost brand awareness as well as increase sales and likability for your brand. 54% of people saying they would purchase a product following an influencer recommendation, and 45% of people saying they would follow a brand after [...]
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