21Jun

Project11 Limited Announces Licensing Agreement with P11 EMEA Limited

Project11 Limited, a leading sports marketing agency, is thrilled to announce a strategic licensing agreement on an exclusive basis globally with P11 EMEA, also known as P11 Group. This agreement grants P11 Group the exclusive rights globally to utilise Project11 Limited’s intellectual property, brand name, access to rights, industry connections, and client access.

01Apr

Armor All® Announces Jenson Button As First Global Brand Ambassador

Partnership with Formula 1 Racing Legend as Part of Broader International Marketing Effort to Expand Armor All® Brand Presence Around the World ST. LOUIS, March 31, 2021 /PRNewswire/ -- Armor All®, a leading brand in high quality auto care products for every car owner, today named Jenson Button as the brand's first-ever global brand ambassador.  Button, the 2009 Formula [...]
08Jan

Digital overlay advertising at Real Madrid home matches with IMG and Project11 exclusively

We have teamed up with IMG to deliver Digital Overlay Advertising at Real Madrid home matches. Spanish football club Real Madrid has signed up the IMG agency on an exclusive basis to sell the club’s digital overlay advertising on perimeter boards at the Santiago Bernabéu stadium. The multi-year deal with the Endeavor-owned agency starts this [...]
25Jul

What is emotional marketing and how can you incorporate it into your advertising?

Many brands continuously raise expectations around efficiency, accessibility and convenience, but fail to create long term loyalty from customers. Emotional marketing enables them to form engaging, meaningful connections that humanize the brand and establish deeper relationships that set the business apart in such an over-saturated market. Advertising in this way resonates with customers, leaving lasting [...]