01Apr
Armor All® Announces Jenson Button As First Global Brand Ambassador
Partnership with Formula 1 Racing Legend as Part of Broader International Marketing Effort to Expand Armor All® Brand Presence Around the World
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16Oct
Preview11: Moments to watch out for over the weekend
To get you set up ready for a fun filled weekend of sport, here are our 11 interesting stories to look out for over the next three days. BALE RETURNS TO SPURS 2,710 days, that’s how long it has been since Gareth Bale played in the Premier League. Sunday’s.
27Mar
Traditional Sports Turning To Esports During COVID-19 Lockdown
With the current world pandemic all sporting events have grinded to a halt, leaving thousands of sports fans somewhat lost and heart broken. However, in this sporting silence, online content consumption has sky-rocketed with many people turning to Esports.
04Feb
Project11 was going to sponsor Cal ‘Pacino’ Ellenor at Bellator Dublin
FIGHT UPDATE: Cal Ellenor’s opponent James Gallagher has been forced to pull out of the upcoming Bellator Dublin main event due to injury. This has brought a premature end to Project11’s sponsorship of Cal Ellenor, which was set to be activated in the build-up and throughout Bellator Dublin on.
08Jan
Digital overlay advertising at Real Madrid home matches with IMG and Project11 exclusively
We have teamed up with IMG to deliver Digital Overlay Advertising at Real Madrid home matches.
17Oct
Pizza Hut scores first-ever virtual stadium deal in esports
Earlier this year, global restaurant chain Pizza Hut quietly made history as the first brand to bag naming rights to a virtual football stadium, when it scored a deal with EA Sports for the Madden NFL 20 Championship Series. The Madden Championship Series, an esports event where fans of.
30Aug
EPL advertising delivers £36M in ROI for Visit Rwanda brand
In May 2018 Arsenal signed a £30m deal with Visit Rwanda as their official Tourism Partner and first shirt sleeve sponsor. The three-year partnership, known to be one of the biggest sleeve sponsorship deals in Premier League history, divided opinions when it was announced. Many questioned the intentions of.
16Aug
What is voice search and what does it mean for brands and the world of sports?
Voice search is increasingly becoming a part of everyday life, giving brands major opportunities to win the hearts and minds of their consumers. Just as smartphones and social media have become permanent fixtures in the digital world, so too will voice search. According to comScore, 50 percent of all.
08Aug
Al Wefaq Rent a Car Partner with EPL’s Sheffield United FC Through Project11
Project11 are excited to announce Al Wefaq Rent a Car as the new official Car Rental Partner of Sheffield United.
25Jul
What is emotional marketing and how can you incorporate it into your advertising?
Many brands continuously raise expectations around efficiency, accessibility and convenience, but fail to create long term loyalty from customers. Emotional marketing enables them to form engaging, meaningful connections that humanize the brand and establish deeper relationships that set the business apart in such an over-saturated market. Advertising in this.
18Jul
How to utilize perimeter advertising for your brand
Perimeter advertising captures the audience’s attention, putting brands in sporting moments which make history. This creates a positive relationship between viewers and the companies advertised, and in turn increases the likelihood of those viewers becoming loyal customers. But how can you use perimeter advertising to meet objectives? A successful.
02Jul
Digital vs Traditional Marketing: Which channel is most effective?
It is extremely important for brands to make the most out of their marketing budget and ensure that the benefits of a campaign outweigh the costs. But reaching the correct decision isn’t always easy when faced with so many different forms of advertising methods. The use of mediums like.
02Jul
How to get the most out of working with influencers
Influencer marketing has grown in popularity over recent years, with many claiming it as an effective way to boost brand awareness as well as increase sales and likability for your brand. 54% of people saying they would purchase a product following an influencer recommendation, and 45% of people saying.
13Jun
Uber Eats takes Ligue 1 title sponsorship
The French soccer’s Professional Football League (LFP) have announced that food delivery app Uber Eats will be the new title sponsor of Ligue 1 from the 2020-21 season.
12Apr
BBC Grow FA Cup Coverage
The BBC is set to broadcast the FA Cup until 2025, marking a new four-year broadcast deal with the Football Association which will grow viewership enormously.
28Mar
Deliveroo To Deliver On Fight Night
Deliveroo have signed as Matchroom Boxing’s associate sponsor for the eagerly awaited fight night at the M&S Bank Arena in Liverpool this weekend.
14Mar
Nike Unveil Women’s World Cup Kits
Nike announced the unveiling of their 14 National Team Collections ahead of the Women’s World Cup, taking a new approach when it comes to kit design.
06Mar
Wu Lei: LaLiga’s Rising Star
China’s Wu Lei became the first player from Asia to score a LaLiga goal, continuing to impress as he boosts viewership of the league in the region enormously.
27Feb
Project11 Sign Knockout Sponsorship With MansionBet
Project11 are delighted to announce MansionBet’s sponsorship of Anthony Fowler and Jordan Gill.
26Feb
ITV To Broadcast LaLiga
LaLiga is now more accessible than ever before to those throughout the UK, following the announcement of an all-new broadcasting deal.
31Jan
Super Bowl LIII
The Super Bowl is rapidly approaching, with the annual excitement and hype surrounding advertising growing by the day.
24Jan
Premier League Heads To Singapore
The Premier League continues to expand its global reach, with the announcement it will soon open its first international office in Singapore.
24Dec
Premier League Gets Set For Winter Break
As 2018 comes to an end, the Premier League prepares for its last season without a winter break.
17Dec
Dinnage Takes Over The Premier League
Television Executive Susanna Dinnage is set to become one of sport’s most powerful women, taking over the role of the Premier League’s Chief Executive from the start of 2019.
13Dec
EXCLUSIVE: Project11 Interview Barry Hearn
Project11 had the pleasure of speaking with legendary sporting events promoter, Founder and Chairman of Matchroom Sport, Barry Hearn.
05Dec
UK Blackout Window: The History
For as long as the Premier League has existed, there have been no 3pm kickoffs shown on television. But while many football fans take this for granted, many remain unaware of its origin.
21Nov
Ranieri Returns To The Premier League
Claudio Ranieri is set to return to the Premier League, having established himself as a capable leader throughout his career.
20Nov
Black Friday: A Marketer’s Dream
Black Friday began in 1952, becoming recognised as the beginning of America’s Christmas shopping season; the day after Thanksgiving.
