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22Sep

2023 F1 Calendar Announced

The 2023 season will see F1 host 24 Grand Prix races for the first time ever!

25Aug

Fairplay announce Eoin Morgan as its new global brand ambassador

Fairplay / Fairplaynews announced its partnership with legendary England World Cup winning Captain Eoin Morgan as its new global brand ambassador today.

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Brand Ambassadors, Cricket, Home Page, P11-News, Sports Marketing

01Jun

MELBET Partners with Faf du Plessis Through Project11

MELBET has today announced a partnership with legendary South African cricketer Faf du Plessis as it’s new global brand ambassador.

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Brand Ambassadors, Cricket, Home Page, P11-News, Sports Marketing

19Apr

Icons Series Announces Inaugural USA Event

Icons Series Announces Inaugural USA event featuring bigger names in sports at Liberty National Golf club, June 30 – July 1.

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Golf, Home Page, Marketing, P11 Competitions, P11-News, Sports Marketing

19Mar

Fetch.ai partners with Alex Albon for 2022 Formula 1 Season

Artificial Intelligence and Machine Learning based blockchain platform, Fetch.ai, is delighted to announce a new partnership with Alex Albon for the 2022 Formula 1 season.

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Brand Ambassadors, Featured Posts, Formula One, Home Page, P11-News, Sports Marketing

10Mar

Vauld partners with Alfa Romeo F1 Team ORLEN Through Project11

Alfa Romeo F1 Team ORLEN will continue its expansion in the world of decentralised finance as it teams up with cryptocurrency lending platform & Project11 long term client, Vauld.

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Featured Posts, Formula One, Home Page, P11-News, Sports Marketing

01Apr

Armor All® Announces Jenson Button As First Global Brand Ambassador

Partnership with Formula 1 Racing Legend as Part of Broader International Marketing Effort to Expand Armor All® Brand Presence Around the World

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Brand Ambassadors, Featured Posts, Formula One, Home Page, Marketing, P11-News, Sports Marketing

16Oct

Preview11: Moments to watch out for over the weekend

To get you set up ready for a fun filled weekend of sport, here are our 11 interesting stories to look out for over the next three days. BALE RETURNS TO SPURS 2,710 days, that’s how long it has been since Gareth Bale played in the Premier League. Sunday’s.

27Mar

Traditional Sports Turning To Esports During COVID-19 Lockdown

With the current world pandemic all sporting events have grinded to a halt, leaving thousands of sports fans somewhat lost and heart broken. However, in this sporting silence, online content consumption has sky-rocketed with many people turning to Esports.

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EPL, Esports, Formula One, La Liga, Sports Marketing, US Sports

04Feb

Project11 was going to sponsor Cal ‘Pacino’ Ellenor at Bellator Dublin

FIGHT UPDATE: Cal Ellenor’s opponent James Gallagher has been forced to pull out of the upcoming Bellator Dublin main event due to injury. This has brought a premature end to Project11’s sponsorship of Cal Ellenor, which was set to be activated in the build-up and throughout Bellator Dublin on.

08Jan

Digital overlay advertising at Real Madrid home matches with IMG and Project11 exclusively

We have teamed up with IMG to deliver Digital Overlay Advertising at Real Madrid home matches.

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Featured Posts, Home Page, La Liga, Marketing, P11-News, Sports Marketing

17Oct

Pizza Hut scores first-ever virtual stadium deal in esports

Earlier this year, global restaurant chain Pizza Hut quietly made history as the first brand to bag naming rights to a virtual football stadium, when it scored a deal with EA Sports for the Madden NFL 20 Championship Series. The Madden Championship Series, an esports event where fans of.

30Aug

EPL advertising delivers £36M in ROI for Visit Rwanda brand

In May 2018 Arsenal signed a £30m deal with Visit Rwanda as their official Tourism Partner and first shirt sleeve sponsor. The three-year partnership, known to be one of the biggest sleeve sponsorship deals in Premier League history, divided opinions when it was announced. Many questioned the intentions of.

16Aug

What is voice search and what does it mean for brands and the world of sports?

Voice search is increasingly becoming a part of everyday life, giving brands major opportunities to win the hearts and minds of their consumers. Just as smartphones and social media have become permanent fixtures in the digital world, so too will voice search. According to comScore, 50 percent of all.

08Aug

Al Wefaq Rent a Car Partner with EPL’s Sheffield United FC Through Project11

Project11 are excited to announce Al Wefaq Rent a Car as the new official Car Rental Partner of Sheffield United.

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EPL, Home Page, P11-News, Sports Marketing

25Jul

What is emotional marketing and how can you incorporate it into your advertising?

Many brands continuously raise expectations around efficiency, accessibility and convenience, but fail to create long term loyalty from customers. Emotional marketing enables them to form engaging, meaningful connections that humanize the brand and establish deeper relationships that set the business apart in such an over-saturated market. Advertising in this.

18Jul

How to utilize perimeter advertising for your brand

Perimeter advertising captures the audience’s attention, putting brands in sporting moments which make history. This creates a positive relationship between viewers and the companies advertised, and in turn increases the likelihood of those viewers becoming loyal customers. But how can you use perimeter advertising to meet objectives? A successful.

02Jul

Digital vs Traditional Marketing: Which channel is most effective?

It is extremely important for brands to make the most out of their marketing budget and ensure that the benefits of a campaign outweigh the costs. But reaching the correct decision isn’t always easy when faced with so many different forms of advertising methods. The use of mediums like.

02Jul

How to get the most out of working with influencers

Influencer marketing has grown in popularity over recent years, with many claiming it as an effective way to boost brand awareness as well as increase sales and likability for your brand. 54% of people saying they would purchase a product following an influencer recommendation, and 45% of people saying.