Artificial Intelligence and Machine Learning based blockchain platform, Fetch.ai, is delighted to announce a new partnership with Alex Albon for the 2022 Formula 1 season.
Alfa Romeo F1 Team ORLEN will continue its expansion in the world of decentralised finance as it teams up with cryptocurrency lending platform & Project11 long term client, Vauld.
To get you set up ready for a fun filled weekend of sport, here are our 11 interesting stories to look out for over the next three days. BALE RETURNS TO SPURS 2,710 days, that’s how long it has been since Gareth Bale played in the Premier League. Sunday’s.
With the current world pandemic all sporting events have grinded to a halt, leaving thousands of sports fans somewhat lost and heart broken. However, in this sporting silence, online content consumption has sky-rocketed with many people turning to Esports.
FIGHT UPDATE: Cal Ellenor’s opponent James Gallagher has been forced to pull out of the upcoming Bellator Dublin main event due to injury. This has brought a premature end to Project11’s sponsorship of Cal Ellenor, which was set to be activated in the build-up and throughout Bellator Dublin on.
Earlier this year, global restaurant chain Pizza Hut quietly made history as the first brand to bag naming rights to a virtual football stadium, when it scored a deal with EA Sports for the Madden NFL 20 Championship Series. The Madden Championship Series, an esports event where fans of.
In May 2018 Arsenal signed a £30m deal with Visit Rwanda as their official Tourism Partner and first shirt sleeve sponsor. The three-year partnership, known to be one of the biggest sleeve sponsorship deals in Premier League history, divided opinions when it was announced. Many questioned the intentions of.
Voice search is increasingly becoming a part of everyday life, giving brands major opportunities to win the hearts and minds of their consumers. Just as smartphones and social media have become permanent fixtures in the digital world, so too will voice search. According to comScore, 50 percent of all.
Many brands continuously raise expectations around efficiency, accessibility and convenience, but fail to create long term loyalty from customers. Emotional marketing enables them to form engaging, meaningful connections that humanize the brand and establish deeper relationships that set the business apart in such an over-saturated market. Advertising in this.
Perimeter advertising captures the audience’s attention, putting brands in sporting moments which make history. This creates a positive relationship between viewers and the companies advertised, and in turn increases the likelihood of those viewers becoming loyal customers. But how can you use perimeter advertising to meet objectives? A successful.
It is extremely important for brands to make the most out of their marketing budget and ensure that the benefits of a campaign outweigh the costs. But reaching the correct decision isn’t always easy when faced with so many different forms of advertising methods. The use of mediums like.
Influencer marketing has grown in popularity over recent years, with many claiming it as an effective way to boost brand awareness as well as increase sales and likability for your brand. 54% of people saying they would purchase a product following an influencer recommendation, and 45% of people saying.
The French soccer’s Professional Football League (LFP) have announced that food delivery app Uber Eats will be the new title sponsor of Ligue 1 from the 2020-21 season.
The BBC is set to broadcast the FA Cup until 2025, marking a new four-year broadcast deal with the Football Association which will grow viewership enormously.
China’s Wu Lei became the first player from Asia to score a LaLiga goal, continuing to impress as he boosts viewership of the league in the region enormously.
Project11 are delighted to announce that we have been shortlisted in the final six for the Agency of the Year category at the 2019 Yahoo Sports Technology Awards.
Television Executive Susanna Dinnage is set to become one of sport’s most powerful women, taking over the role of the Premier League’s Chief Executive from the start of 2019.
For as long as the Premier League has existed, there have been no 3pm kickoffs shown on television. But while many football fans take this for granted, many remain unaware of its origin.