Uber Eats takes Ligue 1 title sponsorship
The French soccer’s Professional Football League (LFP) have announced that food delivery app Uber Eats will be the new title sponsor of Ligue 1 from the 2020-21 season.
Uber Eats will feature as an official partner for the upcoming 2019-20 season, and be upgraded to title sponsor for the following two seasons. According to the French press, Uber Eats are paying LFP €32 million to take the title sponsorship – a €12 million increase in the previous title sponsorship agreement.
“This major agreement reflects the new dimension taken by Ligue 1,” said LFP chief executive Didier Quillot. “We are very proud to be able to count on the support of Uber Eats, a major global brand, to support the development of the French championship.
“From 2020/2021, the title partnership agreement will seal a major alliance. After partnership agreements with major US sports franchises, we are very proud that Uber Eats has chosen Ligue 1 as the first European sport partnership with the aim of supporting its development. We are also particularly pleased to be able to associate Ligue 1 with a very strong brand among young consumers.”
Stéphane Ficaja, Uber Eats’ general manager for Western and Southern Europe, added: “Football is a sport that federates all generations and is a major focus of many French and Uber Eats application users. Through this partnership, we want to continue to be part of their daily lives by registering in the long term and by offering them new experiences.”
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