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Sports Marketing

Home - Archive by category: Sports Marketing ( - Page 6)
History of Perimeter Advertising
18Oct

History of Perimeter Advertising

The first sign of commercialisation in football appeared in the early 1900s, when popular domestic brands started to promote themselves at major stadiums in England.

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Establishing a Brand Through Football
18Oct

Establishing a Brand Through Football

When you think of football, particular clubs and players will stand out for you. But why these particular names?

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Tapping Into The Values Of Football
18Oct

Connecting With Audiences Through Football Advertising

Many marketers strive to make positive connections with their consumers but remain content with various traditional strategies. Brands find it hard to get their message to resonate with consumers, which can be down to a number of different reasons.

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