Marketing strategies often rely on the use of traditional channels, but the drawback is that it can be expensive to cover all conventional channels, whereas sports advertising can reach across all platforms. One of the big advantages to football advertising is the exposure the games receive. Unlike traditional marketing tactics which are communicated through one […]
Keen to boost the visibility and profile of Spanish sports around the world, La Liga held the first event of its kind at the Hysan Place, Causeway Bay.
Arsenal’s 18-year-old striker Eddie Nketiah hit headlines after scoring an unexpected brace on his home debut, leaving many asking whether the young Gunner could become one of the club’s most marketable young athletes.
The start of the 2017/18 season marked the first season Premier League clubs were able to earn additional revenue through a secondary sponsor on their shirt sleeves.
Could streaming platforms become the go-to for documentaries on football clubs?
A key element to every sports brand is its core values. These are the principles that define the game and instil a culture and character to the sport and those associated with it.
One of the main priorities for marketing managers is to maintain and increase brand awareness. Companies who fail at effectively managing their brand reach and impact often lack credibility, have limited market share, and struggle to hit sales targets.
Marketing strategies often rely on the use of traditional channels, but the drawback is that it can be expensive to cover all conventional channels, whereas sports advertising can reach across all platforms.
The first sign of commercialisation in football appeared in the early 1900s, when popular domestic brands started to promote themselves at major stadiums in England.
When you think of football, particular clubs and players will stand out for you. But why these particular names?