Could streaming platforms become the go-to for documentaries on football clubs?
A key element to every sports brand is its core values. These are the principles that define the game and instil a culture and character to the sport and those associated with it.
One of the main priorities for marketing managers is to maintain and increase brand awareness. Companies who fail at effectively managing their brand reach and impact often lack credibility, have limited market share, and struggle to hit sales targets.
Marketing strategies often rely on the use of traditional channels, but the drawback is that it can be expensive to cover all conventional channels, whereas sports advertising can reach across all platforms.
The first sign of commercialisation in football appeared in the early 1900s, when popular domestic brands started to promote themselves at major stadiums in England.
When you think of football, particular clubs and players will stand out for you. But why these particular names?
Many marketers strive to make positive connections with their consumers but remain content with various traditional strategies. Brands find it hard to get their message to resonate with consumers, which can be down to a number of different reasons.