Voice search is increasingly becoming a part of everyday life, giving brands major opportunities to win the hearts and minds of their consumers. Just as smartphones and social media have become permanent fixtures in the digital world, so too will voice search. According to comScore, 50 percent of all searches will be voice searches by […]

Perimeter advertising captures the audience’s attention, putting brands in sporting moments which make history. This creates a positive relationship between viewers and the companies advertised, and in turn increases the likelihood of those viewers becoming loyal customers. But how can you use perimeter advertising to meet objectives? A successful advert is needed to ensure that […]

It is extremely important for brands to make the most out of their marketing budget and ensure that the benefits of a campaign outweigh the costs. But reaching the correct decision isn’t always easy when faced with so many different forms of advertising methods. The use of mediums like newspaper ads, direct mail and billboards […]

Influencer marketing has grown in popularity over recent years, with many claiming it as an effective way to boost brand awareness as well as increase sales and likability for your brand. 54% of people saying they would purchase a product following an influencer recommendation, and 45% of people saying they would follow a brand after […]

The French soccer’s Professional Football League (LFP) have announced that food delivery app Uber Eats will be the new title sponsor of Ligue 1 from the 2020-21 season.