Perimeter advertising captures the audience’s attention, putting brands in sporting moments which make history. This creates a positive relationship between viewers and the companies advertised, and in turn increases the likelihood of those viewers becoming loyal customers. But how can you use perimeter advertising to meet objectives? A successful advert is needed to ensure that […]
It is extremely important for brands to make the most out of their marketing budget and ensure that the benefits of a campaign outweigh the costs. But reaching the correct decision isn’t always easy when faced with so many different forms of advertising methods. The use of mediums like newspaper ads, direct mail and billboards […]
Influencer marketing has grown in popularity over recent years, with many claiming it as an effective way to boost brand awareness as well as increase sales and likability for your brand. 54% of people saying they would purchase a product following an influencer recommendation, and 45% of people saying they would follow a brand after […]
The French soccer’s Professional Football League (LFP) have announced that food delivery app Uber Eats will be the new title sponsor of Ligue 1 from the 2020-21 season.
Deliveroo have signed as Matchroom Boxing’s associate sponsor for the eagerly awaited fight night at the M&S Bank Arena in Liverpool this weekend.
The Premier League continues to expand its global reach, with the announcement it will soon open its first international office in Singapore.
As 2018 comes to an end, the Premier League prepares for its last season without a winter break.
Television Executive Susanna Dinnage is set to become one of sport’s most powerful women, taking over the role of the Premier League’s Chief Executive from the start of 2019.
GolfTV has been announced as the live video streaming service enabling a $2billion deal between the PGA Tour and Discovery.
Football stadiums have been the talk of the season, with endless developments and plans designed to take the match day experience to the next level.