The NFL continues to go from strength to strength, with the NFL London Games 2018 proving a hit throughout the Capital as audiences worldwide tune in to catch the action.
Consumers look to follow their favourite football teams’ every move, leading to a dramatic increase in second screen consumerism and a relatively new focus in the Premier League; the football app.
Premier League club Tottenham Hotspur have yet to sell the naming rights to their new stadium, creating a huge commercial opportunity ahead of their move later this season.
British-based manufacturer of luxury motor yachts and nautical-themed clothing line, Sunseeker International are using the World Cup to boost their presence globally.
Shattering streaming records, NBCUniversal’s Telemundo Deportes has seen their rights to Spanish-language broadcasting break records.
The World Cup has become known as one of the biggest opportunities for brands to boost awareness and business, and this World Cup year is no different.
Online retailer, and most recently, streaming service, Amazon will exclusively livestream 20 Premier League matches every season from the beginning of the 2019/20 season.
The start of the 2017/18 season saw the launch of Project11’s Pitch Your Start-Up competition.
The Rwanda Development Board has made history as Arsenal’s first Official Sleeve Partner, as the country prepares for an enormous boost in tourism.
Adidas have launched a new initiative to send China’s most talented young footballers to training camps at FC Bayern Munich.