Shattering streaming records, NBCUniversal’s Telemundo Deportes has seen their rights to Spanish-language broadcasting break records.

Streaming games including both Mexico and Spain, Adobe Analytics recorded three record-breaking days, each recording a higher viewership than the previous day. NBC broke records, making Mexico’s 3-0 group stage to Sweden the biggest streaming event in the channel’s history, with the exception of the Super Bowl.

Similarly, Iceland’s first World Cup fixture became the most-watched sporting event in the country with an incredible 99.6% of Iceland’s TV viewership tuning in. Despite falling shy of the 99.8% of TV viewers who watched Iceland’s win over England in Euro 2016, the overall viewership was higher, yet again demonstrating the growing demand for sport, and football in particular.

Conviva reported than within three match days, the 2018 World Cup had smashed the peak concurrent streaming record of 5.5million, set by the Super Bowl. Setting the bar higher than ever before, an unbelievable 7.7million streams were reached, once again, during the Argentina v Iceland fixture.

England’s 6-1 win against panama drew in a peak 82.9% television share on the BBC, with 3.05 million also streaming the match on BBC iPlayer and through the BBC Sport website. It didn’t stop there, with a stunning 10.9million peak audience on BBC One at dinner time on a Sunday in the UK when Spain faced Russia, plus another 2.1million stream requests. ITV also saw a peak audience of 11.1million in Denmark v Croatia’s game, which saw a dramatic penalty shootout decide the teams’ fate.

With the World Cup Final quickly approaching, discussions surrounding what the viewership could be go on, as both speculation and excitement continue surrounding sport consumption.