Chinese brands continue to use football to grow their business, as demonstrated by PAK Lighting’s extended partnership with Manchester City.

Experiencing the benefits of advertising alongside some of the biggest football teams on the planet, PAK Lighting began as the club’s Official Lighting Partner in China in 2016.

All eyes are on Manchester City’s best players in the World Cup; including John Stones, Kevin De Bruyne and Gabriel Jesus. With the whole world taking note of their performances, the countdown to the Premier League season is looking more exciting than ever before, giving brands associated with the Premier League the ideal platform to catapult themselves to the next level.

As PAK Lighting continue their association with the 2017/18 Premier League champions, the company is set to promote numerous activations. PAK Lighting’s Chief Executive, Zhang Yutao, said: “PAK Lighting’s renewal with Manchester City is an inevitable decision for the win-win situation. PAK Lighting relies on Manchester City’s unprecedented influence to further grow the brand’s reputation and credibility overseas and develop the distribution channels, which supported the brand’s successful IPO in 2017, and will help PAK’s growth into a global lighting brand.”