Eleven Sports prepare for UK carriage agreement

Eleven Sports are set to take the UK by storm, reported to be signing a pioneering carriage deal with Virgin Media for its channels.

Properties which have already proven themselves as valuable assets for the broadcaster include LaLiga and Serie A coverage, with LPGA tour and PGA golf demonstrating their influence in the region. The next publicised addition will be the MMA’s UFC, with Eleven Sports acquiring a multi-year deal beginning in 2019.

Talks continue with other top UK broadcasters including Sky and BT, as the addition of Eleven Sports 1 HD and Eleven Sports 2 HD are proving a desirable addition to draw in larger audiences.

Following a content structure for each channel, the Eleven Sports 1 channel is home to football content, while Eleven Sports 2 was described as broadcasting “live premium fight sports, eSports and extreme sports for dedicated fans, plus football overspill from Eleven Sports 1.”

Eleven Sports were recently involved in a heated debate after showing LaLiga coverage during Saturday’s football blackout window in the UK, quickly reverting back and explaining that with “intense pressure from stakeholders within the football establishment,” they wish to respect the wishes of their partners.

Priced reasonably at £5.99 per month in the UK and €6.99 per month in Ireland, Eleven Sports’ Executive Chairman and Group Executive, Marc Watson, spoke of the company’s unique selling point. He said: “There’s a gap for an independent player making the service available to everybody at an affordable price. In the UK, what we see if a gap for an independent premium sports service because there isn’t one.”