The Rise Of The Football App
Consumers look to follow their favourite football teams’ every move, leading to a dramatic increase in second screen consumerism and a relatively new focus in the Premier League; the football app.
The highly captured fan base of the Premier League is forever searching for the latest news, updates and promotional offers, creating the opportunity for clubs to create one user-friendly platform, suited to mobile phones so fans can read the latest on the go.
Manchester United have used pitchside perimeter advertising to heavily advertise and grow awareness of their new Official App. Giving access to the latest news, fixtures, content and exclusive interviews, fans are downloading the app in their masses, eager to follow the Reds.
Alongside a continuously updating newsfeed, users are able to customise their profile, creating their own shirt and choosing a name and number, letting you virtually ‘sign’ for Manchester United.
Another club to make the move into the world of apps is West Ham United, who are now providing immersive and interactive experiences, as well as exciting content to keep the Hammers at the fingertips of every user.
The football app looks set to continue its rapid growth, as clubs continue to place importance on providing top quality content for fans, on the go.