The World Cup has become known as one of the biggest opportunities for brands to boost awareness and business, and this World Cup year is no different.

Tapping into the excitement surrounding the global competition, many of the world’s biggest brands have already benefited from the unparalleled levels of engagement football brings, making the most of this through marketing campaigns.

Among some of the most exciting activities, Hyundai Motor Group have got people talking about their products, beginning their activation back in 2014 with five-a-side events. Signing as the Official Automotive Partner of the 2018 FIFA World Cup Russia, Hyundai enabled fans to submit slogans for each of the 32 national teams competing, voting for their favourite entries on a designated Hyundai branded landing page. Winners then saw their slogans printed on the side of the national team buses and were given a seat aboard an official Hyundai vehicle which formed part of the team bus convoy.

Alongside this global campaign, the Hyundai World Football Heritage exhibition will see fans submit their country’s cheering culture, as well as FIFA representatives and former players being given vehicles for their own use.

Jim Trainor, Director of Communications at Hyundai Motor America, spoke of the benefits of advertising within football. He said: “Soccer fans are more than just supporters of the game – they are diehard, loyal fanatics for their teams and countries. We love how soccer brings people together, causes emotions to rise, and provides fans with unexpected moments. We like putting Hyundai in the middle of all this.”