The Premier League continues to expand its global reach, with the announcement it will soon open its first international office in Singapore.

Aiming to tackle piracy across Asia, a licence enforcement programme will be run for broadcast partners, as well as facilitating activations and promoting the iconic league.

Singapore has been a highly engaged audience for the Premier League, with fierce competition for broadcasting rights. Reaffirming the league’s commitment to its fanbase throughout the region, this represents a bright future for both the league and its dedicated supporters.

Demonstrating the value and desire for Premier League content, local broadcasters such as Singtel are reportedly paying $400 million; triple what previous rights holder StarHub paid. Singtel is set to continue its broadcasting of the globally respected league, having won the last bid to broadcast from 2016 until 2019.

Paul Molnar, Director of Broadcasting at the Premier League explained the importance of a Singapore-based headquarters. He said: “The Asia-Pacific region is strategically important for the Premier League and its clubs. Singapore provides an excellent location for our first international office and we look forward to using this base to support our many broadcast partners across the region.”

Commenting on the Premier League’s ongoing battle against piracy, Molnar added: “Equally, it is critical that we now deploy local resource and expertise to combat the increasing threat of piracy which undermines all stakeholders in the creative industry.”