Asian Mixed Martial Arts promotion the One Championship and data analytics company Nielsen have joined forces in a bid to tackle the driving factors behind Asia’s rapid growth within sports.

Set to take place from May 17 – 19 in Singapore, the invite-only conference at the Marina Bay Sands Expo and Convention Centre will include numerous discussions, getting industry leaders’ input on technology, media and marketing trends which are shaping the sports industry.

As the popularity of sport continues to rise and many of the world’s biggest names, such as MMA and the Premier League grow their name in countries all over the world, there is no better time to look into the industry’s future and those who are shaping it.

Glenn Lovett, Global Managing Director of Nielsen Sports, said: “What’s Next in Global Sports will also showcase the crucial role measurement plays today as well as what trends are shaping the industry’s future. We’re delighted to be collaborating with One Championship on this event as they are a fantastic example of the commercial viability of Asian sports properties and provide a unique and important industry perspective.”

Chatri Sityodtong, Chairman and Chief Executive of One Championship, added: “The conference aims to explore the rising global sports industry in Asia and how it affects various markets. Featuring discussions on how media, technology, brands and sports can all work together to engage consumers in the region, the conference looks to highlight the relationship between sports and business.”