Direct Asia Leicester City

Project11 Renews Winning Partnership Between Leicester City and DirectAsia

Project11 are delighted to have renewed the partnership between DirectAsia and Leicester City Football Club.

The second year of the deal is set to be even more effective than the first, focusing on establishing DirectAsia as one of Asia’s most influential brands while strengthening Leicester City’s links in South-East Asia.

The direct-to-consumer insurer DirectAsia chose to renew its Official Partner status with Leicester City Football Club after a successful first 12 months with the club, seeing the association flourish while tapping into Leicester City’s social media audience of over 10million.

Direct Asia Group CEO, Edip Okur, said: “We are delighted to be renewing our Official Partner relationship with Leicester City Football Club, a club with rich history and strong community values which closely align with our brand. We are confident that this partnership will enable us to solidify our status as one of Asia’s Top Influential Brands.”

Project11 pride themselves on finding the perfect fit for both the brand and the platform, creating successful partnerships which demonstrate meaningful activations and achieve all targets.

Edip Okur spoke of the core values shared throughout the partnership: “Like DirectAsia, Leicester City is an organisation with big ambitions. The club’s commitment to outperform far larger rivals both on and off the pitch through sound management, great teamwork and a close relationship with the fan base is something we greatly admire and we seek to employ the same principles in the conduct of our business with customers.”

In terms of growth throughout the 2017/18 season, DirectAsia remain ambitious, with Edip Okur adding: “Leicester City’s deep connection with the country of Thailand is especially important to us, as we remain committed to growing our footprint in both Thailand and Singapore and delivering unrivalled products and service for our customers. In Thailand alone we have grown our business rapidly to over 22,000 policies sold annually, with revenue growth of more than 500 percent since 2015. Our customers greatly value our market-leading expertise and friendly, transparent and useful advice. We are planning to invest more in the country, building trust with the Thai people by maintaining our focus on the customer as our top priority.”

Scott Taylor, Executive Director of Project11, said: “We are delighted to have renewed the partnership between DirectAsia and Leicester City. Last season demonstrated a successful partnership and both club and brand are now perfectly aligned and well placed to capitalise further on this partnership leading into the 2017/18 season.”

Link to the full article on Leicester City’s website can be found at:

For more information on the opportunities Project11 have available including club partnerships, contact Project11 on +44 (0) 20 3841 5350.