Sporting memories network make their debut

Sporting Memories Network Make Their Debut

Project11 are excited to announce that this weekend will mark the beginning of Sporting Memories Network’s EPL perimeter advertising campaign.

The organisation which is rapidly expanding has already seen its share of excitement this year, having recently received funding from Sport England and featuring in last Sunday’s BBC1 documentary with Alan Shearer: Football, Dementia and Me.

Winning Project11’s Pitch Your Start Up competition, Sporting Memories Network will appear in the Leicester City v Manchester City Premier League fixture on Saturday, November 18, where patron Guy Mowbray will also be commentating on the fixture.

The organisation which supports older people living with dementia, depression and loneliness through sport will be promoting their work alongside the #JoinTheSquad hashtag, viewed by millions with their perimeter advertising featuring in the match with the only unbeaten side in the Premier League this season.

Encouraging the masses to #JoinTheSquad, Sporting Memories Network’s campaign will promote the work they do as well as running social media content alongside the hashtag which will be viewed by millions in their first EPL fixture, furthering their campaign’s reach.

Tony Jameson-Allen, Co-founder and Director of Sporting Memories Network, said: “Winning the Pitch Your Start Up initiative has been just reward for the fantastic work of everyone associated with the Sporting Memories Network. Over the past few years we have really grown the reach of our organisation and are building a network of volunteers to help take us to the next stage.

“We have a number of really exciting initiatives that we are now involved in and working in conjunction with Project 11, this will enable us to build a bigger squad of volunteers and participants that will continue to help provide rewarding opportunities for people living with dementia, depression and loneliness.”

Would you like to #JoinTheSquad? Head over to