Mansion Sign Knockout Sponsorship
Online gambling company Mansion have taken their presence within boxing to the next level through Project11.
They have signed as the Exclusive Betting Partner of WBA super-middleweight world champion, George Groves. The World Boxing Super-Series super-middleweight final between George Groves and Callum Smith will take place at Jeddah’s King Abdullah Sports City, Saudi Arabia, on September 28 in what tournament organiser, Kalle Sauerland, has described as “an incredible match-up” and “a final not to be missed.”
Mansion’s sponsorship of Groves has already seen the brand feature heavily in the all-British Groves v Eubank Jr. semi-final of the competition, with the bout at the Manchester Arena selling out in only seven minutes.
Mansion’s continuation of their sponsorship with the British boxer has seen the leading casino and bookmaker greatly expand their support of the UK sports industry, reaching their target market through their involvement within many of the world’s most popular sporting events.
Everything is on the line as the Jeddah final will mark Groves’ third defence of his WBA Super World title, fighting Smith, who remains unbeaten, for the prestigious Muhammad Ali Trophy.
As the conclusion of a sensational first season of the trophy draws closer, Groves added: “I’m excited and sure this final will eclipse every WBSS fight to date for excitement and drama.”
Karel Manasco, CEO at Mansion commented, “We are delighted to be continuing our support of Groves and will be backing him all the way – we’ve been eagerly following his recovery and are keen to see him battle for the title. At Mansion we believe it’s important to champion impressive UK-grown talent across the sporting world, and George is a fine example of this.”
Scott Taylor, Partner at Project 11 said: “This has been a fantastic campaign throughout and a pleasure working with both the Mansion and Wasserman teams, culminating in this explosive grand finale. The continued support of UK-grown talent guarantees huge impact for the Mansion brand through their dynamic activation. Project11 pride ourselves on delivering to our clients across all sports that we represent, ranging from top-flight European football through to snooker and in this case, boxing.”
Dean Baker, Head of Boxing at Wasserman, commented, “We are delighted to further extend what has already proven to be a fantastic partnership between George and Mansion. The World Boxing Super Series Final between George and Callum Smith promises to be one of the most highly anticipated and most watched fights in years, and we are thrilled that Mansion is continuing to support George for such a major fight. We look forward to working closely with them during the build-up to fight night.”
Awarded ‘Online Casino Operator of the Year’ at the International Gaming Awards 2018, the Mansion Group has firmly established itself as a leading provider of online gambling and entertainment. Founded in 2003, the group enjoys an international player base and a strong market share. Mansion possesses a broad portfolio of popular online casinos catering to all tastes and markets, with Casino.com acting as the flagship brand.
Under the new MansionBet brand, the Mansion Group will diversify their product portfolio into the sports arena, leveraging the strength and brand awareness of the Mansion name across the industry.
For more information, visit: www.mansion.com