Shirt Sleeve Sponsorship: A Valuable Asset
Burnley became the 18th Premier League club to sign a shirt sleeve sponsor with the addition of online payment solutions provider, AstroPay.
Using Twitter to announce the deal, AstroPay join LaBa360 and Puma as kit sponsors for the Clarets. The addition of Burnley’s shirt sleeve sponsor leaves only Newcastle United and Tottenham Hotspur without one in the Premier League.
The value of this prime brand positioning, combined with the loyal and interactive fan base presents a tremendous opportunity for companies to elevate awareness and reputation. AstroPay are already familiar with the benefits of aligning with the Premier League, previously having a sponsorship deal with Stoke City who have since been relegated.
Demonstrating the success of branding alongside many of the world’s biggest sports properties, the Premier League themselves use the right shirt sleeve of every club in the league to promote their own logo.
The future looks bright for AstroPay, continuing to grow brand success enormously, having taken over from mobile video game Golf Clash who were Burnley’s shirt sleeve sponsor for the 2017/18 season.
