Top five P11 moments of 2017

Pitch Your Start Up: At A Glance

The start of the 2017/18 season saw the launch of Project11’s Pitch Your Start-Up competition.

Hundreds of growing businesses pitched how perimeter advertising in the English Premier League would benefit them, for their chance to win a £60,000 perimeter advertising package. The competition quickly went viral, receiving more than 200,000 impressions on social media in just two days.

High-profile judges from Leicester City, West Bromwich Albion and Crystal Palace FC voted for their winners, with Sporting Memories Network being announced as the winner of Pitch Your Start-Up.

Having reached the end of the 2017/18 season, Sporting Memories Network have now received their full £60,000 advertising package, and we spoke to co-founder and Director, Tony Jameson-Allen, about their experience with Project11.

Speaking about the process, Tony said: “We spotted the opportunity to enter Pitch Your Start-Up on Twitter, submitted an entry and forgot all about it. One evening we got a notification that we’d been tagged in one of their tweets & were excited we’d been shortlisted! We put a lot of work into our final submission and were delighted to get the opportunity to work with the knowledgeable and friendly team at Project11 on designing our campaign.”

Benefiting enormously from the excitement surrounding the fixtures and Sporting Memories Network’s advertising, Tony added: “Our first game was Leicester City v Man City, which was broadcast live on BT Sport. We were able to create a real buzz in the lead up to the game on social media and received a comprehensive report following the game, covering what exposure the advert had and the analytics around it. At our second game, as West Brom scored a consolation goal, our advert popped up just as the team were celebrating. We’d recommend anyone considering entering the competition to give it a go!”

Catch Tony speaking about Project11 and the benefits of perimeter advertising on TalkSport, 15 minutes into the 14:00-14:30 timeslot on