05Feb
Virtual Reality Excites IPL Fans
Virtual reality continues to go from strength to strength in the world of sport as Star India, the media rights holder of the Indian Premier League (IPL) announces its latest development.
04Dec
West Bromwich Albion Takes Growth In Asia To New Heights
As the popularity of football soars throughout Asia, West Bromwich Albion prepare to grow their presence greatly through the construction of up to six ‘soccer towns’ across China.
23Nov
Football Advertising Doesn’t Finish With Full Time!
Marketing strategies often rely on the use of traditional channels, but the drawback is that it can be expensive to cover all conventional channels, whereas sports advertising can reach across all platforms. One of the big advantages to football advertising is the exposure the games receive. Unlike traditional marketing tactics which are communicated through one […]
21Nov
La Liga Reaches New Heights In Asia
Keen to boost the visibility and profile of Spanish sports around the world, La Liga held the first event of its kind at the Hysan Place, Causeway Bay.
20Nov
Eddie Nketiah: Arsenal’s Next Young Marketable Athlete?
Arsenal’s 18-year-old striker Eddie Nketiah hit headlines after scoring an unexpected brace on his home debut, leaving many asking whether the young Gunner could become one of the club’s most marketable young athletes.
27Oct
Shirt Sleeve Sponsorship
The start of the 2017/18 season marked the first season Premier League clubs were able to earn additional revenue through a secondary sponsor on their shirt sleeves.
25Oct
Streaming Platforms Make A Move On Football Clubs
Could streaming platforms become the go-to for documentaries on football clubs?
18Oct
Tapping Into The Values Of Football
A key element to every sports brand is its core values. These are the principles that define the game and instil a culture and character to the sport and those associated with it.
18Oct
How Can Football Advertising Improve Brand Awareness?
One of the main priorities for marketing managers is to maintain and increase brand awareness. Companies who fail at effectively managing their brand reach and impact often lack credibility, have limited market share, and struggle to hit sales targets.
18Oct
Football Advertising Doesn’t Finish With Full Time!
Marketing strategies often rely on the use of traditional channels, but the drawback is that it can be expensive to cover all conventional channels, whereas sports advertising can reach across all platforms.
