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Earlier this year, global restaurant chain Pizza Hut quietly made history as the first brand to bag naming rights to a virtual football stadium, when it scored a deal with EA Sports for the Madden NFL 20 Championship Series. The Madden Championship Series, an esports event where fans of the popular video game compete throughout […]
The NFL continues to go from strength to strength, with the NFL London Games 2018 proving a hit throughout the Capital as audiences worldwide tune in to catch the action.
The NBA has reported a 31% rise in sponsorship spending on the league and its 30 teams, collecting a record-breaking $1.12billion in the 2017-18 season.
Social media giant Facebook has agreed a deal with the MLB to stream 25 weekly games. Having previously unveiled Facebook Sports Stadium, this move builds on original ideas to add video content and create an entirely new user experience. The MLB’s first digital-only distribution, this will see the games shared via Facebook Watch as part […]
The MLS have announced their acquisition of rights to broadcast Major League Soccer on social media platform, Twitter.
This month saw the Philadelphia Eagles claim their first ever Super Bowl victory as they beat the New England Patriots 41-33. Only one year after the Patriots’ comeback victory against the Atlanta Falcons, the Patriots took the lead for the first time in the fourth quarter after trailing for much of the game to the […]
David Beckham is set to bring a Major League Soccer (MLS) franchise to Miami, making the football superstar the first former MLS player to own a team in the league.
The NFL has announced the first two American football teams set to play in Tottenham Hotspur’s world-class new home on Sunday, 14 October.
