12Nov
Shirt Sleeve Sponsorship: A Valuable Asset
Burnley became the 18th Premier League club to sign a shirt sleeve sponsor with the addition of online payment solutions provider, AstroPay.
31Oct
The Rise Of The Stadium: 2018/19
Football stadiums have been the talk of the season, with endless developments and plans designed to take the match day experience to the next level.
09Oct
The Rise Of The Football App
Consumers look to follow their favourite football teams’ every move, leading to a dramatic increase in second screen consumerism and a relatively new focus in the Premier League; the football app.
04Sep
Tottenham’s Stadium Naming Rights: What’s The Value?
Premier League club Tottenham Hotspur have yet to sell the naming rights to their new stadium, creating a huge commercial opportunity ahead of their move later this season.
14Aug
M88 Named As Official Betting Partner Of Leicester City
Leicester City FC sign global online gaming company M88 as a new Official Betting Partner through Project11.
04Jul
Man City Renewal Lights Up The Industry
Chinese brands continue to use football to grow their business, as demonstrated by PAK Lighting’s extended partnership with Manchester City.
14Jun
Amazon Win Rights To The Premier League
Online retailer, and most recently, streaming service, Amazon will exclusively livestream 20 Premier League matches every season from the beginning of the 2019/20 season.
30May
Arsenal Sign First Official Sleeve Sponsor
The Rwanda Development Board has made history as Arsenal’s first Official Sleeve Partner, as the country prepares for an enormous boost in tourism.
30Apr
Everton Make History With First ‘Virtual Matchday Mascot’
Everton Football Club made history when they faced Newcastle United, introducing the world’s first ‘virtual matchday mascot’ and giving a sick child the ultimate match day experience.
24Apr
Premier League Beats Record Revenue
The Premier League continues to go from strength to strength as clubs return to profit, reporting record revenues of £4.5billion through the 2016-17 season.
