Swansea Wear Commemorative Shirts To Celebrate The Chinese New Year
Swansea became the first Premier League club to wear commemorative shirts in celebration of the Chinese New Year.
Wearing unique shirts which featured Chinese characters in the place of the LeTou logo, Swansea took on Burnley at the Liberty Stadium in a 1-0 win for The Swans.
Tapping into the millions of fans watching games on a weekly basis throughout China, the club are continuously growing their popularity throughout Asia. Tammy Abraham, Renato Sanches and Ki Sung-Yeung enjoyed another activation which saw the footballers take part in language lessons and Chinese cooking masterclasses.
Speaking of the club and league’s popularity throughout the region, LeTou CEO Paul Fox said: “I have experienced first-hand the passion of the fans in Asia and by working closely together, LeTou and Swansea are embracing Chinese culture to reach one of the fastest growing fan bases in the world.”
The Swans’ Chief Operating Officer, Chris Pearlman, added: “We’re delighted to have worked with LeTou to commemorate Chinese New Year with a special shirt which embraces the language of that nation.”