Home Credit Group is an international consumer finance provider, who pride themselves on being an active participant in the communities in which they operate.
Their focus is on responsible lending to people with little or no credit history, who may be underserved by traditional banks. Their services are simple, easy and fast.
Home Credit set us the challenge of increasing brand awareness across the Middle East and North Africa (MENA), Asia and European regions as well as enhancing their social media interactions and output on their accounts. We proposed to Home Credit that football perimeter advertising in the EPL would be the perfect platform to meet their objectives. The EPL is the most watched league in the world, boasting the largest audience reach for brands through advertising and sponsorship opportunities. With a global broadcasting network of 212 territories and professional players spanning 70 nationalities, the Premier League is an international hotbed of talent and passion.
With their target markets in mind, our in-house creative team designed the digital graphics for the LED display boards. The designs that we put forward looked to achieve maximum exposure and impact.
Targeting the EPL’s wide audience can be a challenging task for any businesses that haven’t looked to sports marketing to increase brand awareness. Home Credit were impressed at how quickly we worked with them to produce a successful campaign, from the production of the advert to the delivery of their advert on their first EPL game.
Advert designs used during the campaign
We successfully helped Home Credit to achieve their objectives and further enhance their brand’s image, worth and customer base throughout the target markets. Our campaign enabled them to become associated with the excitement, prestige and passion of the most followed football clubs in the world, reaching millions on a regular basis.
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