BOGA SUPERFOODS

The Client

Boga Superfoods is a restaurant which considers its customers as part of the family. Boga Superfoods produces food that cares for your health as well as giving customers pure, organic food. The restaurant offers sandwiches, salads and fresh juices, priding themselves on their ability to provide healthy alternatives to commonly found foods.

Boga Superfoods are keen to educate their guests on what is good for them to eat. They provide a range of menu options that are filled with all the key benefits of their products.

The Challenge

Increasing brand awareness was a key objective of the entire campaign narrative, as well as entering new markets and increasing sales. The target demographic was males aged between 26 and 55 within the MENA region.

 

With the ability to meet their objectives, Boga Superfoods elected to launch a perimeter advertising campaign with us for the La Liga 2017-18 season.

Actions

Through the La Liga MENA DBR advertising feed we were able to place their brand on the perimeter boards during the 2017-18 season, in Real Madrid and FC Barcelona away matches watched in MENA.

 

The primary animation used was a slow left to right crawl, with the logo present throughout the digital display, therefore guaranteeing maximum brand exposure.

Advert designs used during the campaign

The Result

Boga Superfoods gained an enormous increase in brand awareness and sales through their perimeter advertising campaign with us, with their popularity continuing to rise. Through targeting MENA, Boga Superfoods were able to improve their operations within the region.

 

Making Boga Superfoods a recognisable brand, simply through the appearance of their logo and a key message which went out to millions of viewers, grew brand familiarity which in turn increased trust and willingness for new consumers to use Boga Superfoods’ services. Many of Boga Superfoods’ clients contacted the brand to congratulate them on being present at Barcelona and Real Madrid La Liga games.

Let's kick-start your next campaign.

Have a marketing campaign or project that you would like to discuss with us? Click the button below to contact us. 

GET IN TOUCH
See More Case Studies