Tottenham Hotspur have announced Musco Lighting as the club’s Official Stadium Field of Play Lighting Supplier in a move which will drastically increase brand awareness for the lighting solutions company.
Former Premier League title sponsor Barclays have signed with the 2017/18 Premier League champions, Manchester City, as Official Banking and Credit Card Tour Partner.
Social media giant Facebook has agreed a deal with the MLB to stream 25 weekly games. Having previously unveiled Facebook Sports Stadium, this move builds on original ideas to add video content and create an entirely new user experience.
The MLB’s first digital-only distribution, this will see the games shared via Facebook Watch as part of the MLB Live Show page, having been approved unanimously by 30 Major League clubs.
Speaking of the advancement which is sure to increase fan engagement, MLB’s Tony Petitti said: “It is a major creative step forward in serving with our diverse, passionate community of fans, who will enjoy a uniquely interactive experience watching our games on Facebook every week.”
Available across multiple platforms, fans can watch on desktop and smartphone as well as desktop and television, encouraging users to make the most of commenting and interaction features on the social media platform.
Facebook’s Dan Reed spoke of the opportunities this will bring. He said: “We’re excited to make Facebook Watch a home for exclusive, live games every week this season. Community and conversation are central to both baseball and Facebook, and MLS Network’s innovative broadcasts will bring these interactive and social elements of the game to life to fans around the world in new ways on our platforms.”
The broadcast platform will go live in April when the New York Mets face the Philadelphia Phillies on Wednesday, April 4. Follow the MLB Live Show page to get involved.
Manchester City announced the signing of a multi-year partnership with dating app, Tinder.
Taking to the skies, a blimp was released over Manchester, boldly introducing the #PerfectMatch hashtag which will prove a pivotal part of the promotion.
This announcement took place ahead of the weekend’s clash between rivals Manchester City and Manchester United, sparking conversation ahead of the derby which had the chance to decide City’s Premier League title.
The deal also covered City’s women’s team as well as sister side New York City FC, while Tinder took part in numerous branding activations to make the most of their advertising with Manchester City.
Fully aware of the benefits of advertising to the highly engaged football audience, this is not the first time the app has teamed up with a sky-blue side. Tinder previously signed a partnership with Italian giants Napoli, enabling fans to swipe right on striker Arkadiusz Milik as he returned back from injury.
City Football Group’s Chief Commercial Officer, Tom Glick, said: “Tinder is a huge global platform which, just like football, is bringing millions of people together every day all around the world. Football is all about a community of fans, sharing moments, emotions and passion for the sport they love. Together with Tinder, we have a great opportunity to explore how we can combine Tinder’s significant appeal and reach with our global audience to create even more relationships in a new, fun and creative way. We believe this will be a perfect match for Tinder and City.”
The MLS have announced their acquisition of rights to broadcast Major League Soccer on social media platform, Twitter.
Project11 displayed how effective Supponor’s DBR technology works in LaLiga matches.
La Liga has stepped further into the world of eSports as part of the league’s new ‘It is not football, it’s La Liga’ campaign.
MMA icon Conor McGregor has added to his lengthy list of well-known endorsements with the addition of fast food chain Burger King.
As the Premier League season progresses, almost half of the league have a large-scale relegation battle on their hands. Fans are eagerly following the action as very few points separate the bottom 10, and teams go head-to-head to remain in the prestigious league into the 2018-19 season.
As the lead-up to this year’s Women’s FA Cup Final picks up pace, excitement continues to surround the tournament as Wembley prepares to break last year’s record attendance.
