04Jul
Man City Renewal Lights Up The Industry
Chinese brands continue to use football to grow their business, as demonstrated by PAK Lighting’s extended partnership with Manchester City.
04Jul
Streaming And Broadcasting Companies Benefit From The World Cup
Shattering streaming records, NBCUniversal’s Telemundo Deportes has seen their rights to Spanish-language broadcasting break records.
27Jun
World Cup Marketing: Hyundai Off To A Flying Start
The World Cup has become known as one of the biggest opportunities for brands to boost awareness and business, and this World Cup year is no different.
14Jun
Amazon Win Rights To The Premier League
Online retailer, and most recently, streaming service, Amazon will exclusively livestream 20 Premier League matches every season from the beginning of the 2019/20 season.
14Jun
Women’s Football Undergoes Large-scale Changes
t’s been an eventful end to the season in women’s football as two Premier League clubs have made ground-breaking progress, securing their place in top-tier leagues.
05Jun
Pitch Your Start Up: At A Glance
The start of the 2017/18 season saw the launch of Project11’s Pitch Your Start-Up competition.
05Jun
NBA Exceeds $1billion Sponsorship Revenue
The NBA has reported a 31% rise in sponsorship spending on the league and its 30 teams, collecting a record-breaking $1.12billion in the 2017-18 season.
30May
Arsenal Sign First Official Sleeve Sponsor
The Rwanda Development Board has made history as Arsenal’s first Official Sleeve Partner, as the country prepares for an enormous boost in tourism.
29May
AFL introduces game-changing live player tracking data
The Australian Football League (AFL) announced the ground-breaking use of real-time player data on in-stadium LED advertising this month.
