World Cup Marketing: Sunseeker tap into Russia 2018
British-based manufacturer of luxury motor yachts and nautical-themed clothing line, Sunseeker International are using the World Cup to boost their presence globally.
Describing their partnership as “our largest marketing initiative, and probably the largest ever seen in the marine industry”, Sunseeker, who boast the tagline “Official Partner of Winning”, are leveraging the FIFA World Cup 2018 to rapidly overtake competitors.
Marketing activities so far have included inviting football legend and winner of the 1966 World Cup, Geoff Hurst along as a special guest to the London Boat Show earlier in the year.
The brand’s significant presence within football in designed to target the affluent audience, offering money can’t buy experiences throughout the World Cup, but it will not be ending there. Signing a deal to run until 2030, parent company Wanda Group will have a visible brand presence at four World Cups, beginning this summer in Russia.
Adding to their numerous sports marketing avenues, the Sunseeker brand will continue to build on their existing Formula One partnership. Simon Clare of Sunseeker added: “Along with the obvious branding opportunities, a significant part of our activation is around client hospitality. We are creating once-in-a-lifetime experiences with amazing behind-the-scenes access for our guests to get up close to the action.”