P11 NEWS

See below the latest news from P11 HQ as we continue to shape the world of sports and marketing. For weekly industry news, opinions and articles, please visit our blog.

Project11 Limited Announces Licensing Agreement with P11 EMEA Limited

Project11 Limited, a leading sports marketing agency, is thrilled to announce a strategic licensing agreement on an exclusive basis globally with P11 EMEA, also known as P11 Group. This agreement grants P11 Group the exclusive rights globally to utilise Project11 Limited’s intellectual property, brand name, access to rights, industry connections, and client access.

Award-winning online broker GO Markets and tennis champion Shuai Zhang announce new partnership.

It is with pleasure and pride that GO Markets, Australian-owned online provider of CFD trading services, announces its newest global brand ambassador Shuai Zhang. https://twitter.com/zhangshuai121/status/1611174605540196352 Shuai Zhang is China’s highest ranked tennis professional, Olympian (2016), Asian Games medallist (Gold 2010; Silver 2014, 2018) and two-time Grand Slam®️ Champion (AO 2019, USO 2021), with a singles [...]

Fairplay announce Eoin Morgan as its new global brand ambassador

Fairplay / Fairplaynews announced its partnership with legendary England World Cup winning Captain Eoin Morgan as its new global brand ambassador today. Morgan – one of England’s greatest ever white ball cricketers will work with Fairplay / Fairplaynews as it continues to expand its global marketing efforts. Across the multi-year partnership brokered by Project 11, [...]

MELBET Partners with Faf du Plessis Through Project11

MELBET has today announced a partnership with legendary South African cricketer Faf du Plessis as it's new global brand ambassador. Considered one of the great South African players of all time, du Plessis, the former South African captain, will support MELBET as it accelerates its marketing efforts internationally. Across the multi-year partnership brokered by Project [...]

Icons Series Announces Inaugural USA Event

Icons Series Announces Inaugural USA event featuring bigger names in sports at Liberty National Golf club, June 30 – July 1.

Fetch.ai partners with Alex Albon for 2022 Formula 1 Season

Artificial Intelligence and Machine Learning based blockchain platform, Fetch.ai, is delighted to announce a new partnership with Alex Albon for the 2022 Formula 1 season. Based in the UK, Fetch.ai partners the Thai Formula 1 driver on the eve of the 2022 World Championship which kicks off this weekend with the season-opening Bahrain Grand Prix. [...]

Vauld partners with Alfa Romeo F1 Team ORLEN Through Project11

Alfa Romeo F1 Team ORLEN will continue its expansion in the world of decentralised finance as it teams up with cryptocurrency lending platform & Project11 long term client, Vauld. Offering high yields, easy diversification, and automatic wealth creation, Singapore-based Vauld makes it easier than ever to bank on the blockchain through an array of advanced [...]

Armor All® Announces Jenson Button As First Global Brand Ambassador

Partnership with Formula 1 Racing Legend as Part of Broader International Marketing Effort to Expand Armor All® Brand Presence Around the World ST. LOUIS, March 31, 2021 /PRNewswire/ -- Armor All®, a leading brand in high quality auto care products for every car owner, today named Jenson Button as the brand's first-ever global brand ambassador.  Button, the 2009 Formula [...]

Digital overlay advertising at Real Madrid home matches with IMG and Project11 exclusively

We have teamed up with IMG to deliver Digital Overlay Advertising at Real Madrid home matches. Spanish football club Real Madrid has signed up the IMG agency on an exclusive basis to sell the club’s digital overlay advertising on perimeter boards at the Santiago Bernabéu stadium. The multi-year deal with the Endeavor-owned agency starts this [...]

Al Wefaq Rent a Car Partner with EPL’s Sheffield United FC Through Project11

Project11 are excited to announce Al Wefaq Rent a Car as the new official Car Rental Partner of Sheffield United.

Shortlisted: Agency of the Year

Project11 are delighted to announce that we have been shortlisted in the final six for the Agency of the Year category at the 2019 Yahoo Sports Technology Awards.

EXCLUSIVE: Project11 Interview Barry Hearn

Project11 had the pleasure of speaking with legendary sporting events promoter, Founder and Chairman of Matchroom Sport, Barry Hearn.

Mansion Sign Knockout Sponsorship

Online gambling company Mansion have taken their presence within boxing to the next level through Project11.

M88 Named As Official Betting Partner Of Leicester City

Leicester City FC sign global online gaming company M88 as a new Official Betting Partner through Project11.

ManBetX Sponsor Champion Of Champions

Project11 are pleased to announce that ManBetX will title sponsor Champion of Champions for the next two years.

ManBetX Renew Welsh Open Sponsorship

Project11 are delighted to announce the renewal of ManBetX as the title sponsor of the Welsh Open world ranking event.

Pitch Your Start Up: At A Glance

The start of the 2017/18 season saw the launch of Project11’s Pitch Your Start-Up competition.

Project11 Showcase Supponor’s DBR At Betting On Football

Project11 displayed how effective Supponor’s DBR technology works in LaLiga matches. 

ManBetX To Sponsor Welsh Open And Gibraltar Open Through Project11

World Snooker is delighted to announce ManBetX as the title sponsor of the Welsh Open and the Gibraltar Open through Project11.

Mansion Sponsor George Groves Through Project11

Online gambling company Mansion to sponsor George Groves in his upcoming fight, through Project11. 

Top Five Project11 Moments Of 2017

As we reach the end of Project11’s biggest year yet, the Project11 office voted on their favourite moments of 2017.

Project 11 Extend Rights With West Bromwich Albion FC

Project11 are proud to announce the renewal of their existing contract with West Bromwich Albion Football Club.

Sporting Memories Network Make Their Debut

Project11 are excited to announce that this weekend will mark the beginning of Sporting Memories Network’s EPL perimeter advertising campaign.

Project11 Feature In FC Business

Project11 have been featured in FC Business, with Partner Scott Taylor explaining how Project11 are leading the way with LED perimeter advertising.

Insights From An Intern

Project11 are always on the lookout to give young talent opportunities within the sports marketing industry. Recently, we had the pleasure of being joined by Marc Crown, doing a placement during a break from university. Aiming to gain experience in a number of fields, Marc worked in every department throughout his internship at Project11.

Project11 Renews Winning Partnership Between Leicester City and DirectAsia

Project11 are delighted to have renewed the partnership between DirectAsia and Leicester City Football Club.

Project11 Sponsor WBA in the EPL

Project11 are delighted to have sponsored Premier League side West Bromwich Albion in the 2016/17 season.