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M88 Named As Official Betting Partner Of Leicester City

Leicester City Football Club is continuing to build its international profile with the announcement of leading global online gaming company M88 as a new Official Betting Partner.


Asia’s premier online betting and gaming site, M88 is committed to providing the best entertainment experience and customer satisfaction.

The partnership was planned by Project11, an international sports marketing agency that offers unrivalled access to advertising opportunities at the world’s top sporting events.

The online gaming company offers a variety of sports betting, casino and slots products, with competitive odds and bonuses.

The partnership will see M88 leverage Leicester City’s global brand in its marketing activities and the betting company’s logo will appear across King Power Stadium on LED advertising boards.
Jonathan Gregory, Leicester City’s Commercial Director said: “We are excited to begin this partnership with M88 who already have a strong presence in the sports industry. We have built a series of key relationships across Asia and our partnership with M88 only strengthens Leicester City’s already significant connection with the region.”

A spokesperson at M88 said: “We are delighted to add Leicester City to our list of partners through this multi-club deal, as we gain more market share year-on-year. We are excited to engage with Leicester City’s exciting fan base and cannot wait to bring our loyal customers closer to the Club.”

Scott Taylor, Partner at Project11 said: “The Project11 team are proud to deliver yet another Club Partnership. The M88 multi-club deal enhances the brand’s market position. We have a long-standing relationship with Leicester City, making this the perfect fit to utilise the club’s significant Asian reach.”

M88 offer over 30,000 live betting events every month, in-running cash-out function, all major payment methods and 24/7 market leading customer service.

  • M88 becomes Leicester City’s Official Betting Partner
  • The partnership will see M88’s branding across LED advertising boards at King Power Stadium
  • Asia’s premier online betting and gambling site offers a variety of sports betting, casino and slots products

As seen in the press

Leicester City FC – https://www.lcfc.com/news/809990/m88-named-as-official-betting-partner-of-leicester-city/press-release

Football Addict – https://www.football-addict.com/article/leicester-city-fc/lcfc/5b72c92be609405c5666f36b/m88-named-as-official-betting-partner-of-leicester-city?lang=en&utm_campaign=post-auto&utm_medium=twitter&utm_source=foxes-addict-en

Inside World Football – http://www.insideworldfootball.com/2018/08/14/mansion-adds-leicester-city-premier-league-official-sponsorships/

SBC News – https://www.sbcnews.co.uk/marketing/2018/08/15/m88-on-board-with-leicester-city-as-official-betting-partner/