La Liga To Be Broadcast Free On Facebook In India
La Liga’s following in India is expected to rise dramatically with a ground-breaking Facebook deal this season.
Social Media platform Facebook has teamed up with the Spanish league to broadcast every fixture to those in the Indian subcontinent for free. As Facebook’s largest market, those in India are excited at the prospect of catching many of the world’s most exciting fixtures with ease. Being broadcast on La Liga’s Facebook page as well as individual clubs’ pages, there is enormous potential for La Liga to capitalise on this enhanced viewership.
La Liga’s President, Javier Tebas spoke positively of the new agreement. He said: “La Liga sets the standard for football in the world and we are delighted that more people than ever before will have the opportunity to watch our matches live and for free through Facebook in the region.”
Facebook’s Head of Global Live Sports Programming, Peter Hutton, explained that La Liga boasts two of the most-followed sports clubs on Facebook; Real Madrid and Barcelona, before adding: “La Liga has a huge global presence on our platform.”