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La Liga Grows Presence Throughout Saudi Arabia

The General Sports Authority (GSA) and the Saudi Arabian Football Federation (SAFF) have agreed a deal with La Liga which is set to streamline the football system in Saudi Arabia and see the Spanish league reach new heights in the region.

Known for its skilful performances and successful coaching system, La Liga will work to improve the quality of the game in Saudi Arabia, creating an academy and talent scouting initiative as well as branding opportunities. As part of this agreement, the SAFF has also been given the rights to develop local football academies using the La Liga name.
Bound to draw in the crowds, many are excited to see the changes this multi-year partnership will bring as improved technical supervision, coaching and training methods will become available to Saudi players. In addition, there will be more opportunities than ever before for talent to be scouted as well as increasing the amount of young talent on the horizon.
While La Liga’s presence is already global, this deal will work to successfully build more positive relationships with the league overseas. Adolfo Bara, La Liga’s Head of Sales, said: “We are not just the best league in the world, but the most popular one in the Middle East, therefore this agreement between GSA, SAFF and La Liga will undoubtedly uncover some major talents from Saudi Arabia and bring us even closer to our fans in the region.”

Speaking about the new opportunities for La Liga to continue its dominance in the Middle East, Dr. Adel M. Ezzat, SAFF President, added: “This is a fantastic opportunity to develop the game of football in Saudi Arabia. Teaming up with La Liga enables us to give the youth of Saudi a chance to develop as football players, with the hope of producing the next round of young and exciting local talent.”