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FEATURED - La Liga in Asia

La Liga Reaches New Heights In Asia

Keen to boost the visibility and profile of Spanish sports around the world, La Liga held the first event of its kind at the Hysan Place, Causeway Bay. This comes as part of a large promotion for the league in Asia, encouraging the values of teamwork and leadership, as seen in the two clubs famous for their skilled performances, Barcelona and Real Madrid.

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Man City: A Record-Breaking Season

There may have been an international break this weekend, but Premier League (EPL) club Manchester City seem to be more active than ever. Unbeaten in the EPL so far this season, City are demonstrating an incredible use of marketing to boost brand awareness, as well as signing new partners and reaching a record turnover of £473million, a 21% increase on last year’s figure.

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FEATURED - FC Business

Project11 Feature In FC Business

Project11 have been featured in FC Business, with Partner Scott Taylor explaining how Project11 are leading the way with LED perimeter advertising. See what was said about the acquisition of new club rights, exclusive rights within ground-breaking technology and the London-based sports marketing company’s next steps.

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FEATURED - Shirt Sleeve Sponsorship

Shirt Sleeve Sponsorship

The start of the 2017/18 season marked the first season Premier League clubs were able to earn additional revenue through a secondary sponsor on their shirt sleeves. This revolutionary new platform has provided a new way for brands to advertise on a global scale, reaching select target markets and becoming associated with the prestigious reputation and consumer-base of the EPL.

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FEATURED - Insight from an Intern

Insights From An Intern

Project11 are always on the lookout to give young talent opportunities within the sports marketing industry. Recently, we had the pleasure of being joined by Marc Crown, doing a placement during a break from university. Aiming to gain experience in a number of fields, Marc worked in every department throughout his internship at Project11.
Here’s what Marc had to say about his time at Project11:

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FEATURED - Streaming Platforms

Streaming Platforms Make A Move On Football Clubs

Could streaming platforms become the go-to for documentaries on football clubs?

Manchester City are currently in talks with Amazon Prime to release a highly lucrative fly-on-the-wall documentary series. Reportedly worth £10million to Manchester City, film crews for Amazon will have access to all areas of the club, however it remains unclear as to how this would work alongside Sky, who also own broadcast rights.

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