Pitch Your Start Up: At A Glance
The start of the 2017/18 season saw the launch of Project11’s Pitch Your Start Up competition. Hundreds of growing businesses pitched how perimeter advertising in the English Premier League would benefit them, for their chance to win a £60,000 perimeter advertising package. The competition quickly went viral, receiving more than 200,000 impressions on social media in just two days.
Arsenal Sign First Official Sleeve Sponsor
The Rwanda Development Board has made history as Arsenal’s first Official Sleeve Partner, as the country prepares for an enormous boost in tourism.
AFL introduces game-changing live player tracking data
The Australian Football League (AFL) announced the ground-breaking use of real-time player data on in-stadium LED advertising this month.
Adidas Continue Growth Alongside China’s Ministry Of Education
Adidas have launched a new initiative to send China’s most talented young footballers to training camps at FC Bayern Munich.
Barcelona‘s Almost Unbeaten Season
Barcelona were defeated on the edge of becoming the first La Liga team in history to go an entire season unbeaten since 1932; an achievement now far more impressive, as a campaign lasted only 18 games when Madrid previously managed the feat.
Data Analytics Powerhouse Joins Forces With MMA Promotion
Asian Mixed Martial Arts promotion the One Championship and data analytics company Nielsen have joined forces in a bid to tackle the driving factors behind Asia’s rapid growth within sports.
Matchroom Announce Biggest Streaming Deal In Boxing
Matchroom Boxing have announced a ground-breaking $1billion deal set to run over 8 years. The news sent sports fans into a frenzy in anticipation of the 16 live shows which will be broadcast per year across America with Perform Group’s platform DAZN, in a business move which has never been seen before.
Everton Make History With First ‘Virtual Matchday Mascot’
Everton Football Club made history when they faced Newcastle United, introducing the world’s first ‘virtual matchday mascot’ and giving a sick child the ultimate match day experience.
Championship: Down To The Wire
All eyes are on the Championship this weekend as the season boils down to the last fixtures of the 2017/18 campaign.
Premier League Beats Record Revenue
The Premier League continues to go from strength to strength as clubs return to profit, reporting record revenues of £4.5billion through the 2016-17 season.