Barclays Sign With Manchester City To Boost Presence In USA
Former Premier League title sponsor Barclays have signed with the 2017/18 Premier League champions, Manchester City, as Official Banking and Credit Card Tour Partner.
The Barclays brand will feature on the back of Manchester City’s shirt during all pre-season matches in America this summer. Marking the first time the bank has partnered with a specific club, they aim to tap into the global appeal of City, who have run away with the Premier League title this season.
Alongside exposure on the club’s shirts, Barclays will benefit from a series of promotions and competitions, all using a football theme to attract the attention of the global fanbase. The brand’s logo will appear heavily throughout City’s pre-season tour, including on interview backdrops and much more.
As fans look forward to fixtures including New York City FC v Manchester City, Barclays Group Head of Sponsorships and Media, Tom Corbett, said: “Manchester City have taken the Premier League by storm this season and the chance to sponsor their summer tour in our second home market of the USA is a fantastic opportunity.
“As the City Football Group expand in the US, where they already own the New York City franchise in Major League Soccer, they will become one of the most sought-after sports groups with a transatlantic presence. The tour will allow us to deliver top events and hospitality for clients, to secure better visibility for the Barclays brand, and to engage our colleagues and hospitality for clients, engaging our colleagues with one of the best teams in the Premier League.”