The Rwanda Development Board has made history as Arsenal’s first Official Sleeve Partner, as the country prepares for an enormous boost in tourism.

Clearly featuring the ‘Visit Rwanda’ messaging, the three-year deal will see Arsenal’s new Official Tourism Partner benefit enormously from reaching an unparalleled audience. Growing awareness of the destination, the Arsenal shirt is seen 35 million times globally every single day, representing an incredible value for money as the branding will be displayed to the masses.

The partnership doesn’t stop there with LED advertising alongside the Premier League team and further activations including players visiting Rwanda and club coaches hosting coaching camps to support the development of the game throughout Rwanda. On top of this, the global press coverage within football has already received an enormous amount of publicity.

Chief Executive Officer of the Rwanda Development Board, Clare Akamanzi said: “We’re thrilled to be partnering with Arsenal and showcasing the vibrancy and beauty of our country.”